Gragg x Ndjolijean

This collaboration marks the first chapter between the young Korean brand Gragg and the Parisian Creative Director. Treating the Gragg cases as a canvas, Jean-Jacques explores his signature color palette and puts his logo in motion across the product's surface. Shot in Paris, the campaign once again features his siblings as the central characters, showcasing the intersection of personal narrative and product design.

Creative Direction : Jeon Seunghyeok

Photographer : Picstone

Models : Jean Luc Ndjoli, Julia Ndjoli