Instagram IRL Exhibition

Imagined and designed by Jean-Jacques Ndjoli, this immersive exhibition highlighted progressive creativity through the lens of family ties. Occupying the entire ground floor of 3537 throughout Men’s Fashion Week Fall/Winter 2022–2023, the installation represented the unique characteristics of Ndjoli’s siblings through a diverse array of forms, materials, and colors.

The exhibition created a universe where visitors were encouraged to discover, express themselves, and explore their own creative potential. In partnership with Instagram, the event featured interactive workshops, talks, a professional studio, and virtual reality experiences. To conclude the residency, Ndjoli designed a custom table for a private dinner hosted by him and Instagram for friends and family.

Paris, January 2022.

Creative Direction : Jean Jacques Ndjoli

Production : Boomerang Agency

Articles : Vogue, GQ, Views, i-D Magazine, 3537, FHCM, Marie Claire, Fashion Network...

Location : 3537